Lift 109

With IMG and Battersea Power Station, a bespoke destination site for the 109-metre ascent up the north-west chimney. Opening and sunset times for the next seven days are pulled into a visual block to ease friction on spur-of-the-moment bookings.

Built on a design system so each component could be re-skinned for another Battersea sub-brand — the first being Glide, the annual ice rink in front of the power station.